Our Guidebooks

Sales prospecting & follow-up is getting harder everyday. What worked 6 months ago may fall flat today. The best teams are committed to learning from others and continuously improving their approach.

This process is core to our own methods and our team of researchers and writers are consistently working to create resources to help teams win more.  Feel free to take a read and try for yourself.

How to Stand Out in a Crowded Inbox

Sales teams have to meet buyers where they are, and today, that’s in their email inbox. Amid a variety of styles, habits, and preferences in cold emailing, we’re here to set the record straight and arm you with insights into the DNA of the perfect cold sales email.
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Guide to Generative AI for B2B Sales

This guide maps out areas of your sales workflows that stand the chance to be reimagined thanks to the advent of Generative AI.
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How to Scale Sales Outreach Personalization Using AI

This ebook shares insights from sales and revenue leaders about their philosophy on personalization, how they train their sales organizations, and ways that AI can theoretically and practically help scale sales outreach personalization.
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The Only 3 Outbound Sales Sequences You'll Ever Need

A trio of sequences with enough versatility and effectiveness to be the backbone of your outbound motion.
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3 Inbound Sequence Templates You Can’t Sell Without

Ramp up your inbound lead response with three campaigns designed to convert leads and optimize the seller’s time
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15 Highly Customizable Inbound Email Templates

This guidebook contains 5 demo request, 5 content download, and 5 post-even follow up templates to add to your sales playbook.
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15 High Converting Cold Email Templates

We broke out the AI to create the perfect cold email for every prospect on your list.
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Creating a High-Converting Sequence

Crafting sequences is research heavy and time consuming. The last things you want is to waste time on fruitless effort with 0 results. Download the guidebook to get the ins and outs of crafting sequences that convert.
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Maximizing the Stacking Effect

Maximizing the Stacking Effect

Despite the advantages of modern sales technology, engaging with prospects has only become more difficult. It might be easier to send 100 emails but it’s much harder to capture any single person’s attention. On average, it requires 12-15 touches to get a response from your outbound campaign - and that’s if you’re properly utilizing the stacking effect.
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5-Step Formula for Sales Sequence Optimization

Creating an effective outbound marketing sequence can take upwards of 8 hours per sequence (and that’s with an experienced team). The work doesn’t end once the campaign launches - in fact, it’s just beginning. To master outbound prospecting, you need testing, iteration, and optimization.
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The Ultimate Guide to Determining Your Ideal Customer Profile

This guide outlines the many aspects to consider when defining your audience and the best tactics to implement in your campaign. Recognizing and defining your ideal customer will lead you to effective channels, compelling messaging, and if all goes as planned, new revenue.
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The Secret to Building Persona-Based Sequences

Inundated inboxes, busy schedules, buyers who are more distracted than ever. Sales teams are facing different challenges, but that's not to say they can't be overcome. Dive into the secret to building persona-based sequences, with examples to help you take your sales campaigns further and book more meetings.
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Solving the Outbound Challenge

The truth is, prospecting is harder than ever before. Regardless of the increase in obstacles, you’re still expected to hit your quota every month, every quarter. Download this guidebook to tackle these obstacles, find your edge, minimize limitations and scale.
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