Our Guidebooks

Sales prospecting & follow-up is getting harder everyday. What worked 6 months ago may fall flat today. The best teams are committed to learning from others and continuously improving their approach.

This process is core to our own methods and our team of researchers and writers are consistently working to create resources to help teams win more.  Feel free to take a read and try for yourself.

The Only 3 Outbound Sales Sequences You'll Ever Need

A trio of sequences with enough versatility and effectiveness to be the backbone of your outbound motion.
Get Access

3 Inbound Sequence Templates You Can’t Sell Without

Ramp up your inbound lead response with three campaigns designed to convert leads and optimize the seller’s time
Get Access

15 Highly Customizable Inbound Email Templates

This guidebook contains 5 demo request, 5 content download, and 5 post-even follow up templates to add to your sales playbook.
Get Access

15 High Converting Cold Email Templates

We broke out the AI to create the perfect cold email for every prospect on your list.
Instant Access

The Sales Email Benchmarks Report

Updated for 2022! We analyzed 34,723,244 sales emails for up-to-date performance benchmarks and key insights to help you craft engaging emails.
Get Access

3 Ways to Craft a Sequence that Converts

Crafting sequences is research heavy and time consuming. The last things you want is to waste time on fruitless effort with 0 results. Download the guidebook to get the ins and outs of crafting sequences that convert.
Instant Access

How to Maximize the Stacking Effect

Despite the advantages of modern sales technology, engaging with prospects has only become more difficult. It might be easier to send 100 emails but it’s much harder to capture any single person’s attention. On average, it requires 12-15 touches to get a response from your outbound campaign - and that’s if you’re properly utilizing the stacking effect.
Instant Access

5-Step Formula for Sales Sequence Optimization

Creating an effective outbound marketing sequence can take upwards of 8 hours per sequence (and that’s with an experienced team). The work doesn’t end once the campaign launches - in fact, it’s just beginning. To master outbound prospecting, you need testing, iteration, and optimization.
Access the Guide

The Ultimate Guide to Determining Your Ideal Customer Profile

This guide outlines the many aspects to consider when defining your audience and the best tactics to implement in your campaign. Recognizing and defining your ideal customer will lead you to effective channels, compelling messaging, and if all goes as planned, new revenue.
Access the Guide

The Secret to Building Persona-Based Sequences

Inundated inboxes, busy schedules, buyers who are more distracted than ever. Sales teams are facing different challenges, but that's not to say they can't be overcome. Dive into the secret to building persona-based sequences, with examples to help you take your sales campaigns further and book more meetings.
Instant Access

Solving the Outbound Challenge

The truth is, prospecting is harder than ever before. Regardless of the increase in obstacles, you’re still expected to hit your quota every month, every quarter. Download this guidebook to tackle these obstacles, find your edge, minimize limitations and scale.
Instant Access